Book - Alla Prima

Alla Prima
A Contemporary Guide to Traditional Direct Painting
Al Gury 
ISBN: 978-0-8230-9834-7 9 [...]

From the artist’s mind . . . direct to the canvas Legendary alla prima artist Arthur DaCosta was author Al Gury’s mentor—now readers everywhere can learn from a master! Fully illustrated step-by-step lessons in the four genres of painting—portraiture, figure, still life, and landscape Features copious examples of the work of the greatest alla prima artists This comprehensive guide explores one of the great traditions of Western painting: alla prima, or direct, painting. Bold brushwork and a painterly surface are the hallmarks of this renowned technique, and one of the great masters of alla prima was Arthur DaCosta, the legendary Pennsylvania Academy of Fine Arts teacher. In Alla Prima, author Al Gury reveals the step-by-step lessons he learned in his years of study with DaCosta. From start to finish, with clear explanations of color mixing, palettes, drawing and layering, structure, brushwork, and more, Gury guides readers through the full alla prima process. Portraiture, still life, figure, and landscapes are explored, all illustrated with the work of the greats, from Rubens, Rembrandt, and Velazquez, through Degas, Manet, and Cezanne, to Sargent and Whistler. Today alla prima is the ideal choice for artists who want to return to skill-based training yet retain a contemporary style—and Alla Prima is the perfect guide to the technique. Targeted marketing campaign to art media Author appearances (Philadelphia) Advertising and excerpt in American Artist magazine Academic marketing campaign to art schools Book Sense promotion Promotion at CAA (College Art Association) and NAMTA (National Art Materials Trade Association) shows Al Gury chairs the painting department at the Pennsylvania Academy of Fine Arts in Philadelphia. His work is exhibited at the F.A.N. Gallery in Philadelphia, where he lives. World Distribution. All Rights: Watson-Guptill. 39.00 Canadian dollars